Here a different view on Saayman's survey:
If it Stays it Pays: The Real Commercial Value of the Big Five
If it Stays it Pays: The Real Commercial Value of the Big Five
by Sean Messham on December 3, 2012
I can recall countless ‘debates’ with people about the pros and cons of hunting the Big Five and the role it plays in South African conservation.My emotional pleas, citing moral responsibility to nature and our duty to future generations, were shot down and deflected with economic equations that reduced Africa’s iconic heritage to mere trophies and consumable commodities.
Well, not any more, thanks to Prof. Melville Saayman of North-West University. His recent report shows that the potential non-consumable value of the Big Five is not to be sneezed at, and suggests that, in the longer term, the non-consumable value of the Big Five can exceed their consumable value. In other words, these iconic animals are worth more alive than dead.
Oh yes, reload!
Saayman’s study, conducted in South Africa’s Kruger National Park, shows that tourists are prepared to pay more than R3,500 to see the Big Five (leopard, lion, rhino, elephant and buffalo).
His research was carried out at the Olifants, Letaba, Mopani and Punda Maria rest camps, where random selections of visitors were asked to complete a questionnaire. The findings indicated that visitors are prepared to pay R1,136 to see a leopard, R1,007 for a lion, R753 for a rhino, R658 for an elephant and R498 for a buffalo.
So, the report claims, ‘if the average lifespan of a leopard is 15 years and [it] is viewed by 5,000 tourists per year, the leopard’s value is R85,232,250 for the park.’ Compare this with R189,000 ($ 21,000), the going rate for a licence to shoot a leopard as a trophy, and you begin to get Saayman’s drift.[1]
The Kruger National Park plays a huge role in conservation and job employment in South Africa as it attracts more ‘than a million visitors a year and supports [between] 300,000 and 600,000 people living in the park’s surrounding areas.’
The massive social and economic benefits of Kruger are undisputed and the positive conclusions of Saayman’s report only add to the long-term value of this national treasure. This has to be seen as encouraging, not only for Kruger but for many other public and privately own conservation areas as well.
Africa’s greatest challenge in attaining political stability and prosperity is to stimulate its national economies and to create jobs. Globally, world tourism is the greatest employer, yet our continent has less than five per cent of the world travel market. Surely claiming a larger share of this market will provide a massive economic opportunity for Africa? And surely at the core of this opportunity lies Africa’s unique selling point – its great pull as a wildlife safari destination. And the animals are the true magnetic force – alive they can attract visitors time after time, year after year. So, if the creature stays, people certainly will pay to see them and will keep on doing so.
But easy on the trigger my pro-hunting lobbyist, I can see your armour-piercing counter-arguments ricocheting into this post. Please don’t miss the mark here. I’m not suggesting that this report dismisses all claims by the economically powerful hunting industry and the role it might play in conservation. The subject is far more complex and multi-layered than one can tease out in a single post.
What the report does argue is that a live animal can, over time, deliver an annuity income for conservation simply by being alive for tourists to see and admire.
Finally I have some substance to back up my long-held argument and emotional pleas. So let’s turn the phrase ‘if it pays, its stays’ on its head and rather emphasise that ‘if it stays, it pays’.
NOTE: This post is based on the press release ‘The commercial value of the Big Five’.